AI Insights Built for PR Pros
AI is changing how people discover information, form opinions, and make decisions. Your clients' coverage doesn't just need to be published, it needs to show up where it matters. PR Coverage gives you the tools to prove it does.
AI Impact: Prove the influence behind every placement
Every piece of earned media tells a story but does that story live on inside AI? PR Coverage layers AI Visibility scoring directly onto your coverage reports, so you can show clients not just where they were covered, but how much influence that coverage carries inside the AI tools shaping today's conversations.
For every placement, we analyze how it surfaces inside leading AI models and translate that into five easy-to-understand influence tiers:
Top - AI directly cites your coverage as a trusted source
High - Your coverage is shaping AI conversations behind the scenes
Medium - Known, but not yet prioritized by AI
Low - Entering the AI ecosystem
Not Yet Indexed - An opportunity to build visibility
Sources: See exactly where AI gets its information
AI doesn't pull information from thin air, it relies on a set of trusted sources to generate answers. The Sources screen shows you exactly which domains, outlets, and source types AI favors in your space, so you always know where the conversation is being shaped and where your PR strategy needs to focus next.
See which outlets and source types AI trusts most in your space
Filter by topic, LLM, or media type to zero in on what matters
Identify gaps and opportunities in your media strategy
Share of Media: See who's winning the AI conversation
Share of Media shows how often your brand appears within the sources AI relies on to generate answers and how that compares to competitors. Track your position across every topic and prompt you're monitoring, and see clearly whether your PR campaigns are moving the needle over time.
Compare your Share of Media against key competitors
Analyze performance prompt by prompt
Track campaign impact and spot trends over time
AI Rankings: Know exactly where you rank in AI-generated answers
For every topic and prompt you're tracking, AI Rankings shows you exactly where your brand appears inside AI-generated answers and how that stacks up against the competition. Identify the high-value narratives worth winning and track your progress as your PR work drives real movement.
Monitor average and best rankings across all prompts
Benchmark against competitors in real time
Identify high-value narratives to target and win
Scheduling: Always-fresh AI data, without the manual effort
Set up automated daily or weekly analysis runs so your AI visibility data is always current - no manual effort required. Use the full run history to track progress over time and walk into every client conversation with confidence.
Choose daily runs for active campaigns or weekly for steady tracking
Full run history to verify results and report with confidence
Always-fresh data ready when you need it
Ready to level up your
PR coverage?
Beautiful reports. Smart metrics. AI visibility.
Everything you need to prove PR’s impact at a price that works for you.